- Parrot climbing and standing wooden frame Benefit BADgal BANG! Mascara, Rebel Brown

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Bigger, badder volumising mascara.

Get the scoop:

  • Volumising
  • Longwearing
  • Water-resistant
  • Smudge-proof
  • Flake-free
  • Buildable

Tell me more. You don’t have to be in your villain era to embrace BADgal beauty. (But if you were, we’d totally support you...). Besides, who doesn’t love a little drama? An intensely coloured lash that’s all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we’re good with that.

*Instrumental test on 21 participants.

Tried and tested:

  • 36-hour* full-blast volume
  • 90% saw dramatic volume**
  • 94% said it instantly lifted their lashes**
  • 92% said it lengthened their lashes**

*Instrumental test on 21 participants. **Self-evaluation by 102 participants after 1 week.

What's in it:

  • Gravity-Defying Formula contains lightweight aero-particles
  • ProVitamin B5 known to fuel thickness & strength

The good stuff:

  • 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner
  • Lightweight aero-particles: Derived from space technology (no, seriously), this won’t weigh down lashes
  • Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, badder impact

Did 'ya know:

  • One BADgal BANG! mascara is sold every 9 seconds***

*** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 – December 2023.

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